Mumbai, 19th October 2023: Pluckk, India's pioneering lifestyle-oriented fresh food digital brand, known for revolutionizing the way Indians consumefresh fruits and vegetables, is making headlines with its groundbreaking campaign “Eat Good, Do Great.” Celebrated for its unwavering commitment to quality and innovation, the brand has forged a dynamic partnership with none other than Kareena Kapoor Khan, a celebrity renowned for challenging industry norms. Together, they are set to inspire a new era of fresh, wholesome living through the "Eat Good, Do Great" campaign.
In the new brand film, Kareena Kapoor Khan enthusiastically announces her decision to take a much-needed break—specifically, a break from worrying about what her family eats. She attributes this newfound peace of mind to Pluckk, a name she trusts. This message is meant for busy homemakers and working women who often find themselves short on time for high-quality fresh food shopping.Kareena emphasizes that Pluckk's 1000+ farmers are dedicated to delivering safe, clean, and exceptionally fresh fruits and vegetables, eliminating the need for such concerns. She goes on to encourage viewers to grant themselves a well-deserved break from the monotony of traditional food choices and explore the vast array of options offered by Pluckk such as Exotics, Organic, Hydroponic, DIY Meal Kits, and more. As she aptly concludes, "Eat Good, Do Great."
Unveiling the new brand campaign, Pratik Gupta, CEO & Co-Founder of Pluckk said, “The key goal of this campaign is to spread our message aboutconsuming high-quality fruits & vegetables and enjoying what you eat. The differentiation we have built with Traceability to know your farmer & Ozone- Washed for safer eating, coupled with our innovative products really sets us apart in the market. We make it easy for the modern Indian consumer to improve their lifestyle choices by allowing them to browse & purchase by food and health trends which has made a real difference in their lives. Kareena being a mother herself, is the perfect ambassador to spread our message of Eat Good. Do Great to all Indian families”
On this exciting partnership, Kareena Kapoor Khan mentioned, "Pluckk is a brand that I personally relate to and believe in. This campaigncaptures very well what Pluckk is solving - providing Indian families with the highest quality. With their unique innovations like Traceability & Ozone - Washed, I can now trace my produce back to the farmer and get the added benefit of eating fresher & safer. Pluckk’s product range keeps everyone in my family excited and engaged around fruits and vegetables. There is always something new to discover on Pluckk with their exciting categories like exotic fruits, stuffed veggies, salads & DIY meal kits. It really is time to Eat Good. Do Great”
Link for the Brand Film - https://www.youtube.com/watch?v=lwruUiWBeRw
Pluckk is India’s first-of-its-kind digital lifestyle-oriented fresh food brand in the Fruits and Vegetables (F&V) space founded in July 2021. It is co-founded by Pratik Gupta and seed-funded by Exponentia Ventures (EV) with current operations in Bengaluru, Mumbai, Delhi NCR & Pune. Pluckk provides a platform to facilitate the ‘farm-to-table’ concept by connecting homes to farmers directly. Pluckk offers 20+ categories and 400+ products across fruits, vegetables & DIY meal kits, available on their Andriod / Apple mobile apps and online retailers like Amazon, Swiggy, Zepto & Blinkit. The platform has onboarded over 1,000 farmers and sells 1 million products every month.
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